To provide Individuals with a variety of recipe options that are tailored to the limited resources and time constraints often present in a kitchen setting.
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Significant Singles
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Promising Families
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Young City Solos
Order due to lack of time and energy
Confused about what to cook
Dining out
61%
31%
58%
Cooking at home has reduced considerably with preference given to convenience of frozen and fast food options.
Problem
Age group - 25 - 40
Who face this the most?
“We prefer home cooked food. But due to our lifestyle, lack of time and energy we aren’t able to do that frequently.”
“We enjoy hosting our friends with home cooked food.”
“ Health is more of a priority to me than taste.”
“At times there is no motivation to cook or I don’t know what to cook. We end up ordering food or Frozen food.”
"Technology has brought cooking to new heights, but with current lifestyle our priorities have changed and it has diminished the art and essence of cooking."
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Enjoyable
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Personal
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Convenient
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Informative
“To work on a product that empowers users to express themselves, promotes engagement and inspires motivation towards the cooking process”
Design Direction
Scans Receipt
Options of Recipes
Gives Recipes based on Events
Allows to set Routines
Select the dish of your choice
View the information
Follow cooking instructions
Back Stand
Adjustable to any angle
Usability
LED indicator
Projector
Wire outlet
Back Stand
Button
Storyboard
1. Buy the ingridients
2. Scans the receipt
3. Uploads
4. Arrives home
5. Clicks on the device
6. Selects the recipe
7. Follows the cooking steps
8. Meal is served
